Service Manager Boot Camp Begins at 9:00am
– Presentations and ASMC Service Manager Peer Group Orientation

Afternoon – Pre-Conference Sessions start at 1:00pm
ASMC Orientation and ASMC History
Keynote: Building an Accountability Culture – John Spence
Presentation: Understanding Financial Documents – Scott Tillesen
Presentation: Doing Business with Apple
ASMC Peer Group Reunion

Evening – Welcome Reception starts at 6:00pm
ASMC Welcome Reception & Tech Data Vendor Showcase
Opening Keynote & Perfomance – Billy Mclaughlin
ASMC “After Hours” – Live Music in the ASMC Lounge


Keynote: Grow Your Business Now – David Meerman Scott
Keynote: Growing with Profitability – Greg Crabtree
Service Manager Boot Camp Session: Metrics for Service Managers – John Christophersen

Apple Campus Visit
– AppleCare Update
– AppeCare Rep Meetings
– AppleCare Reception at Cafe Mac

ASMC “Emerging Vendor” Fair anchored by Dr. Bott
ASMC “After Hours” – Live Music in the ASMC Lounge, Sponsored by Navarre


Keynotes and Sessions for Owners, Managers and Sales Personnel
Apple Specialist Update – Scott Fredrickson, Apple
Keynote: How to Create A Business That can Thrive Without You – John Warrillow
ASMC Speed Dating Lunch

B2B Track: New Opportunities for Revenue Growth
– Presentation: What We can Learn from PC Resellers & Service Providers – John Christophersen
– High Margin Products and Services – sponsored by Ingram Micro
– Workshop: Built to Sell – Build Your Business for Maximum Value – John Warrillow
Retail Track: New Products and Practices for Retail
– Gold Sponsor: The Douglas Stewart Company
– ASMC Solution Panel – Overcoming Retail Challenges

ASMC Vendor Fair anchored by Ingram Micro
ASMC “After Hours” – Live Music in the ASMC Lounge


Keynotes and Sessions for Owners, Managers and Marketing Personnel
Apple Channel Marketing Update                                                                                                                   Keynote: Visual Merchandising for Sales – Bob Phibbs
Keynote: Making Work Worth It – John Jantsch

Marketing Workshop: Total Online Presence – John Jantsch

ASMC “Night on the Town”
– Dinner and Entertainment in Austin!