Day 4 Highlights

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New Keynote Announced: Visual Merchandising for Sales

Displays are your silent salesperson, from the intriguing windows to the impulse items at the counter.  Great visual merchandising skills are the foundation of a healthy business. Let retail motivational speaker Bob Phibbs show why, as the economy has struggled, stacks of merchandise are doing anything but flying out the doors. In this visual merchandising keynote, Bob Phibbs, the Retail Doctor shares why the more you stack your merchandise, the more you make it a commodity.  Try to remember what the label was of the oil you purchased for your car or the milk purchased last week at the grocery.  You probably can’t.  Why?  Because commodities are unmemorable. To move product, your merchandise has to stand out and shout. In this interactive session, discover these visual merchandising secrets: Understand the three most powerful colors in a display. Solve the age old question, “Where do you want me to put this?” Understand how traffic patterns can make or break a best seller. Gain confidence in making a compelling display that stops lookie-lous dead in their tracks. Improve placement of items Follow the 15 steps to creating a perfect display that moves merchandise Identify the correct products to display in the first place. Configure your end caps for maximum sales. View real world examples of the eight types of displays. And more… You will leave with easy to implement ideas and tools to help you visually merchandise and position their displays so you increase average ticket and move product. Bring the power of a good display to your showroom so you can present every department of your store, not just the one at the end of the aisle. Learn more about Bob...

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ASMC Night on the Town – Esther's Follies & the Old Pecan Street Cafe

Dinner at the Old Pecan Street Cafe The Old Pecan Street Cafe is located in a Historic Landmark building which lies at the center of Austin’s famous Sixth Street district. The building was erected by J.W. Simpson in 1905 for his new hardware store. The limestone rubble walls of the structure were originally part of the Radcliffe Platt Livery dating back to 1872. In 1972, the Old Pecan Street Cafe opened its doors and has been thrilling guests with its unique menu and ambiance ever since.   They are within a few blocks of many downtown hotels, the convention center, and many of Austin’s premiere nightclubs. In this setting they offer first-class dining with a historic ambiance and menus that deliver a French twist that is subtle yet enticing, be sure to try one of their legendary deserts made fresh daily.   A Night at Esther’s Follies – an Austin Tradition! Esther’s Follies is a modern day vaudeville theatre located on 6th Street in downtown Austin, Texas. Music, Comedy, and Magic are the three key ingredients in Esther’s Follies’ 35th season on Sixth Street. Add political satire, scandals in the news, musical production numbers, and stir! The group is named after actress Esther Williams.  Acts incorporate magic, juggling, singing, dancing, and sketches on current events. The show is fast paced, and most of the acts incorporate both music and comedy. Esther’s Follies is an Austin tradition that is not to be missed!   Pub Crawl on 6th Street After Esther’s Follies you will be free to stroll along Austin’s famous 6th Street and sample some of the amazing variety among the numerous clubs, pubs and live music venues that help to make Austin the “music capital of the world.” Buses will return to the hotel at...

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Get Ready for Austin!

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