This year’s Fall Conference has been programmed into several tracks, based on the main areas of focus of our attendees. So if you or a member of your team is interested in just one type of subject matter, it will be easier than ever before to choose which day or days to attend. We have even focused the most important content for owners into two consecutive days – which include two Vendor Fairs, three Keynotes, Retail and B2B Tracks and the AppleCare and Apple Specialist Updates.

To be clear, you do not need to think of this event in tracks if you don’t want to – you can mix-and-match and attend whatever days and sessions you want to.

But for those of you who may find this useful, the main tracks are as follows:


Pre-Conference Track – Tuesday, 10/16
This track includes a brief history and overview of ASMC, the Accountability keynote by John Spence, the Financial sessions by Scott Tillesen and the “Doing Business with Apple” presentation. Also includes the ASMC Welcome Reception and the Dinner and opening Keynote with Billy McLaughlin.

Service Manager Boot Camp – Tuesday, 10/16 & Wednesday, 10/17
You can see all the details on this track here:




Service Track – Wednesday, 10/17
This track includes your choice of sessions on Wednesday morning and the AppleCare sessions and individual AppleCare Rep meetings on the Apple campus Wednesday afternoon. Also includes the Wednesday night Vendor Fair.



Sales Track – Thursday, 10/18
This track includes the Apple Specialist Update session and John Warrillow keynote in the morning and individual Apple Channel Sales Rep meetings plus your choice of B2B or Retail breakout sessions Thursday afternoon. Also includes the Speed Dating Lunch and Thursday night Vendor Fair.



Marketing Track – Friday, 10/19
This track includes the Apple Channel Marketing Update session and Marketing and Cusotomer Service sessions Friday morning plus the “Total Online Presence” Marketing Workshop Friday afternoon.¬† Also includes the optional social event “A Night on the Town” Friday night.



And for Owners, the “Apple Essentials” Track – Wednesday, 10/17 & Thursday, 10/18.
This track combines both the AppleCare sessions and individual rep meetings on Wednesday with the Apple Channel Sales sessions and individual rep meetings on Thursday. Also includes three Keynotes, B2B and Retail Sales breakout sessions and two Vendor Fairs.