This year’s Fall Conference has been programmed into several tracks, based on the main areas of focus of our attendees. So if you or a member of your team is interested in just one type of subject matter, it will be easier than ever before to choose which day or days to attend. We have even focused the most important content for owners into two consecutive days – which include two Vendor Fairs, three Keynotes, Retail and B2B Tracks and the AppleCare and Apple Specialist Updates.

To be clear, you do not need to think of this event in tracks if you don’t want to – you can mix-and-match and attend whatever days and sessions you want to.

But for those of you who may find this useful, the main tracks are as follows:



ASMC Business Development Groups – 10/8
This track is designed for participants in the ASMC Marketing System Program, the ASMC Business Growth Program Pilot and the ASMC Financial Foundation Program. This track includes Peer Groups sessions, Keynotes and small group discussions with each of our program leaders and selected speakers. This full day of sessions begins at 8:00 AM on Tuesday, October 8. This track ends with the ASMC Welcome Reception & BBQ.



Service Manager’s Boot Camp – 10/8 – 10/9
This track includes Bench Talk Live, ASMC Service Manager Peer Groups, ASMC Solution Panels, ASMC Keynote and Workshop Sessions, the AppleCare Update session and individual meetings with your AppleCare Field Rep. Also includes the ASMC Welcome Reception & BBQ and the Wednesday night Vendor Fair.



Essentials Track – 10/9 – 10/10
This track includes the AppleCare and Apple Specialist Update sessions as well as Marketing and Sales Keynotes and breakout sessions, a wide variety of ASMC Solution Panel sessions Wednesday and Thursday, plus open discussion rooms. There are also times for individual scheduled meetings with your AppleCare and Apple Sales Reps. This track includes Speed Dating and two full Vendor Fairs Wednesday and Thursday nights.



Apple Channel Marketing plus Channel Sales Training Р10/11 
This track combines the Apple Channel Marketing Update and a new Apple Channel Sales Training Program Overview and a Train-the-Trainer Workshop with ASMC Solution Panels. This track ends at 4:00 PM and is immediately followed by the “ASMC at Balloon Fiesta” Evening event!