Brian Clark – Media Not Marketing

Media Not Marketing: A Storytelling Strategy that Build Your Business

If you’ve heard the term “content marketing” and reacted with confusion, you’re not alone. But done correctly, this approach to using the Internet to attract more prospects — and convert them into customers and clients — is amazingly powerful. In this presentation, Copyblogger Media founder and CEO Brian Clark will share the strategies and tactics that allowed him to build a software company with revenues of $10 million a year out of a blog, and without venture capital. Even better, Brian will provide examples of how this approach can work for virtually any type of business, too.