This year’s Fall Conference has been programmed into several tracks, based on the main areas of focus of our attendees. So if you or a member of your team is interested in just one type of subject matter, it will be easy to choose which sessions to attend. We have even focused the most important content for owners into an “Essentials” Track – which includes two Vendor Fairs, two Keynotes, two ASMC Updates, several ASMC Best Practices sessions and the AppleCare and Apple Channel Sales Updates and individual rep meetings.

To be clear, you do not need to think of this event in tracks if you don’t want to – you can mix-and-match and attend whichever days and sessions you like.

But for those of you who may find this useful, the main tracks are as follows:

Essentials Track— Wednesday Evening, 10/28 through Friday Morning, 10/30

This track includes the AppleCare and Apple Channel Sales Update sessions as well as Keynotes on Managed Services and Business Agility, as well as a wide variety of ASMC Best Practices sessions Thursday and Friday. There are also times for individual scheduled meetings with your AppleCare and Apple Channel Sales Reps. This track includes Speed Dating and two full Vendor Fairs on Wednesday and Thursday nights.

Service Manager Track— Thursday, 10/29 through Friday Afternoon, 10/30

This track combines the AppleCare Update, individual scheduled meetings with your AppleCare field rep, and a wide variety of sessions on topics of interest to service managers. There will be a great deal of sharing of best practices and an emphasis on “tools of the trade” in the areas of data recovery, ticket management, managed services and more. This track also includes the ASMC Speed Dating Lunch and Thursday Night Vendor Fair.

Sales & Marketing Track— Wednesday Evening, 10/28 through Saturday morning, 10/31

This track includes Sessions on ASMC Initiatives for the Smaller/Emerging Dealer, Best Practices sessions, a Marketing Workshop, Retail Merchandizing Workshop with Bob Phibbs and lots of time for discussion on what is important to you right now. This track also includes both Vendor Fairs, the Speed Dating Lunch and the ASMC Social Event Friday Evening.