“Best of” Marketing Panel

Presented by: Jazmin Hupp (Tekserve), Paul Guzek (The Grove Media), Miss Tommy Thompson (Springboard Media), Dawn D’Angelillo (Small Dog), Megan Conley (Peach Mac) Building on the success of last year’s Effective Collateral panel, this sessions presents the best marketing efforts each of the panelist executed in 2012. Topics will include  low-cost marketing, leveraging community organizations, social media, email marketing, direct mail, print advertising, Google Adwords, customer loyalty programs and more. We guarantee you will walk away with at least two tactics you can use to increase your sales in...

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You Can Fix Your Website (Really)

Jazmin Hupp (Tekserve), Paul Guzek (The Grove Media),  Miss Tommy Thompson (Springboard), Megan Conley (Peach Mac) Your website is your single most important marketing vehicle and it needs help. The panel will start by giving examples of their most effective online content that you can replicate. Then each panelists with do a short demo of their website’s Content Management System, so you can make an informed decision on what platform to run your new website on. You’ll see the back-end of managing websites in WordPress, SquareSpace, Joomla, custom developments and more. Bring your questions about redesigning your website in-house versus hiring an...

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Diversify or Die Panel & Discussion

Moderated by Duane Burghard In this session several Apple Specialists will share what steps they have taken to diversify their businesses. There will be a lively open discussion portion to this session and, based on feedback from the Austin event last October, the discussion alone will be well worth your time.

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Creating the Ultimate Employee Handbook Workgroup

Presented by, Jazmin Hupp (Tekserve) Is your employee handbook helping protect you from harassment charges and wrongful termination suits? Bring a digital copy of your employee handbook to this session. Each small group will be assigned two policy pages to combine their existing versions together into the strongest master version. We’ll work on sticky subjects like: Anti-harassment, punctuality, discipline, conflicts of interest, dress codes, company property use, social media, sick time, and perks. The more people who attend, the more sections of the manual we will be able to complete. Participants will walk away with digital access to the employee handbook policy template we create to revise their employee handbook with. Please note, this session requires a free Google Drive account to access the shared documentation. Go to bit.ly/asmcworkgroup to access the handbook during this...

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“Best of” Store Operations Panel:

Jazmin Hupp (Tekserve), Terry Holmes & Liz Gondela (The Grove Media), Jon Chiazzese (Simply Mac), Darryl Peck (Peach Mac) Learn the best methods panelists use to manage their stores. From controlling costs to improving sales, we’ll cover best practices for single stores and multiple locations. As the economy improves, new employees will become harder to find and your current employees will start looking. How do you plan to recruit, train, and retain high quality employees this year? Topics will include: Finding and vetting high quality hires Consistent and fair review processes Scheduling employees Employee on-boarding Employee performance metrics and coaching Improving company communication Career path design and salary reviews Getting a low performing employee back on track Letting an employee go and protecting your...

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Detecting Fake Credit Cards, IDs, and Checks:

Safe Payment Procedures for Your Store Presented by: Jazmin Hupp (Tekserve) Jazmin will bring her hundreds of fake credit cards and IDs from thieves that have tried to rip Tekserve off. You’ll learn how you can tell the difference between a real and fraudulent: Credit cards State ID Checks Cash Jazmin will also share Tekserve’s in-store processes for preventing fraudulent payments and assessing payment risks. We’ll wrap up with our tips for fighting credit card charge backs for retail purchases and...

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Andrew Penny – The ASMC Growth System

How to Grow the Business You Want As Apple Specialists, you are blessed with the right to use one of the most valuable and highly ranked brands on the planet. Where you take it from here is up to you. We will introduce you to the ASMC Business Growth Model which will help you to develop, organize and manage your growth strategy. This model will serve as the framework for the others sessions at the camp. We will answer the questions: Where do I start? What is my vision? How do I get from ‘survive’ to ‘thrive’? What is ‘Continuous Improvement’ and why should I care? About Andrew...

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John Jantsch – Building a Growth Strategy for Your Business

How to Involve Your Existing Customers in Building a Growth Strategy for Your Business Growth is the goal for most every business, but where does it come from? How do you determine the moves that make it happen naturally? In this hands-on session best selling author John Jantsch lays out the precise steps that any business can take to more accurately develop an organic strategy for growth based on the unmet needs, goals and wants of their current customer base.     Session topics include: Sketching ideal customer personas Determining customer growth priorities Exploring and filling unmet needs Mining new revenue streams Creating customer innovation cirlcles Developing strategic growth relationships Building a growth strategy dashboard About John...

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Graham Birkenhead – Getting Your Growth Plan in Gear

Getting Your Growth Plan In Gear Any growth plan needs to be based in reality. We need to understand the market we are growing into and so this session will provide a high level view of the B2B and B2C markets – size, trends, opportunities, threats. We will provide links and tools to help you drill down to your own addressable markets. We will also review the aggregated ASMC member survey results. How do you rank relative to the rest of the group? What can we learn from our peers? What does this tell us about the path we need to take? This will set the scene for the workshop sessions. About Graham...

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Greg Crabtree – Building the Financial Foundation for Growth

4 Keys to Building a Solid Business Foundation Whether your plans are to grow or to just maintain profitability, Greg’s 4 Keys to Building a Solid Business Foundation will give you the road map you need to achieve your goals.  Whether it is managing multiple locations, managing retail and services, or when to outsource,  you will learn to see your business through a simpler lens, allowing you to focus on what truly makes you profit and shed the activities that are underperforming. Greg’s concepts have helped entrepreneurs take their businesses from break-even or worse, to businesses that are now growing profitably.  You will be able to come away from his session with common sense actions to apply to your business that do not require an MBA to understand. About Greg...

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Robin Crow – Evolve or Die

Seven Steps to Rethink the Way You Do Business Businesses that adapt the fastest to change are the ones most likely to prosper. In this presentation Robin Crow will share with you seven critical steps that will revitalize your business. Business growth cannot be sustained if it remains in its present form. We have already witnessed the disintegration of traditional business models from the excesses of the 90s and early 2000s. Achieving higher levels of efficiency, excellence, and profitability has never been more challenging. In “Evolve or Die,” Robin clearly demonstrates how businesses and organizations must position themselves to be constant innovators able to adapt to and embrace change. In this keynote Robin lays out a practical series of proven tools and real-world techniques to help you successfully navigate your business to long-term sustainability and greater profitability. In this presentation, you will learn: How to adapt to a changing global economy. How to stay one step ahead of the competition. Why constant innovation is the gateway to growth. Three practical steps to building an accountability matrix. Innovative ways of creating organizational efficiency. How to combine people, planet, and profit for a triple bottom line. Participants will come away with practical advice they can put to work immediately that will help create more efficient organizations and processes – and more profitable results. About Robin...

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David Meerman Scott – Marketing Keynote

The New Rules of Marketing & PR How to use social media, blogs, news releases, online video, and viral marketing to reach your buyers directly For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted “prospects” with our egotistical “messages,” in the hopes of generating interest from buyers (who usually ignored us anyway). The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume. Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing. About David Meerman...

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