Andrew Penny – The ASMC Growth System

How to Grow the Business You Want As Apple Specialists, you are blessed with the right to use one of the most valuable and highly ranked brands on the planet. Where you take it from here is up to you. We will introduce you to the ASMC Business Growth Model which will help you to develop, organize and manage your growth strategy. This model will serve as the framework for the others sessions at the camp. We will answer the questions: Where do I start? What is my vision? How do I get from ‘survive’ to ‘thrive’? What is ‘Continuous Improvement’ and why should I care? About Andrew...

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John Jantsch – Building a Growth Strategy for Your Business

How to Involve Your Existing Customers in Building a Growth Strategy for Your Business Growth is the goal for most every business, but where does it come from? How do you determine the moves that make it happen naturally? In this hands-on session best selling author John Jantsch lays out the precise steps that any business can take to more accurately develop an organic strategy for growth based on the unmet needs, goals and wants of their current customer base.     Session topics include: Sketching ideal customer personas Determining customer growth priorities Exploring and filling unmet needs Mining new revenue streams Creating customer innovation cirlcles Developing strategic growth relationships Building a growth strategy dashboard About John...

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Graham Birkenhead – Getting Your Growth Plan in Gear

Getting Your Growth Plan In Gear Any growth plan needs to be based in reality. We need to understand the market we are growing into and so this session will provide a high level view of the B2B and B2C markets – size, trends, opportunities, threats. We will provide links and tools to help you drill down to your own addressable markets. We will also review the aggregated ASMC member survey results. How do you rank relative to the rest of the group? What can we learn from our peers? What does this tell us about the path we need to take? This will set the scene for the workshop sessions. About Graham...

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Greg Crabtree – Building the Financial Foundation for Growth

4 Keys to Building a Solid Business Foundation Whether your plans are to grow or to just maintain profitability, Greg’s 4 Keys to Building a Solid Business Foundation will give you the road map you need to achieve your goals.  Whether it is managing multiple locations, managing retail and services, or when to outsource,  you will learn to see your business through a simpler lens, allowing you to focus on what truly makes you profit and shed the activities that are underperforming. Greg’s concepts have helped entrepreneurs take their businesses from break-even or worse, to businesses that are now growing profitably.  You will be able to come away from his session with common sense actions to apply to your business that do not require an MBA to understand. About Greg...

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Robin Crow – Evolve or Die

Seven Steps to Rethink the Way You Do Business Businesses that adapt the fastest to change are the ones most likely to prosper. In this presentation Robin Crow will share with you seven critical steps that will revitalize your business. Business growth cannot be sustained if it remains in its present form. We have already witnessed the disintegration of traditional business models from the excesses of the 90s and early 2000s. Achieving higher levels of efficiency, excellence, and profitability has never been more challenging. In “Evolve or Die,” Robin clearly demonstrates how businesses and organizations must position themselves to be constant innovators able to adapt to and embrace change. In this keynote Robin lays out a practical series of proven tools and real-world techniques to help you successfully navigate your business to long-term sustainability and greater profitability. In this presentation, you will learn: How to adapt to a changing global economy. How to stay one step ahead of the competition. Why constant innovation is the gateway to growth. Three practical steps to building an accountability matrix. Innovative ways of creating organizational efficiency. How to combine people, planet, and profit for a triple bottom line. Participants will come away with practical advice they can put to work immediately that will help create more efficient organizations and processes – and more profitable results. About Robin...

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