“Best of” Marketing Panel

Presented by: Jazmin Hupp (Tekserve), Paul Guzek (The Grove Media), Miss Tommy Thompson (Springboard Media), Dawn D’Angelillo (Small Dog), Megan Conley (Peach Mac) Building on the success of last year’s Effective Collateral panel, this sessions presents the best marketing efforts each of the panelist executed in 2012.¬†Topics will include¬† low-cost marketing, leveraging community organizations, social media, email marketing, direct mail, print advertising, Google Adwords, customer loyalty programs and more. We guarantee you will walk away with at least two tactics you can use to increase your sales in...

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You Can Fix Your Website (Really)

Jazmin Hupp (Tekserve), Paul Guzek (The Grove Media),¬† Miss Tommy Thompson (Springboard), Megan Conley (Peach Mac) Your website is your single most important marketing vehicle and it needs help. The panel will start by giving examples of their most effective online content that you can replicate. Then each panelists with do a short demo of their website’s Content Management System, so you can make an informed decision on what platform to run your new website on. You’ll see the back-end of managing websites in WordPress, SquareSpace, Joomla, custom developments and more. Bring your questions about redesigning your website in-house versus hiring an...

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Diversify or Die Panel & Discussion

Moderated by Duane Burghard In this session several Apple Specialists will share what steps they have taken to diversify their businesses. There will be a lively open discussion portion to this session and, based on feedback from the Austin event last October, the discussion alone will be well worth your time.

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Creating the Ultimate Employee Handbook Workgroup

Presented by, Jazmin Hupp (Tekserve) Is your employee handbook helping protect you from harassment charges and wrongful termination suits? Bring a digital copy of your employee handbook to this session. Each small group will be assigned two policy pages to combine their existing versions together into the strongest master version. We’ll work on sticky subjects like: Anti-harassment, punctuality, discipline, conflicts of interest, dress codes, company property use, social media, sick time, and perks. The more people who attend, the more sections of the manual we will be able to complete. Participants will walk away with digital access to the employee handbook policy template we create to revise their employee handbook with. Please note, this session requires a free Google Drive account to access the shared documentation. Go to bit.ly/asmcworkgroup to access the handbook during this...

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“Best of” Store Operations Panel:

Jazmin Hupp (Tekserve), Terry Holmes & Liz Gondela (The Grove Media), Jon Chiazzese (Simply Mac), Darryl Peck (Peach Mac) Learn the best methods panelists use to manage their stores. From controlling costs to improving sales, we’ll cover best practices for single stores and multiple locations. As the economy improves, new employees will become harder to find and your current employees will start looking. How do you plan to recruit, train, and retain high quality employees this year? Topics will include: Finding and vetting high quality hires Consistent and fair review processes Scheduling employees Employee on-boarding Employee performance metrics and coaching Improving company communication Career path design and salary reviews Getting a low performing employee back on track Letting an employee go and protecting your...

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Detecting Fake Credit Cards, IDs, and Checks:

Safe Payment Procedures for Your Store Presented by: Jazmin Hupp (Tekserve) Jazmin will bring her hundreds of fake credit cards and IDs from thieves that have tried to rip Tekserve off. You’ll learn how you can tell the difference between a real and fraudulent: Credit cards State ID Checks Cash Jazmin will also share Tekserve’s in-store processes for preventing fraudulent payments and assessing payment risks. We’ll wrap up with our tips for fighting credit card charge backs for retail purchases and...

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