Andrew Penny – The ASMC Growth System

How to Grow the Business You Want As Apple Specialists, you are blessed with the right to use one of the most valuable and highly ranked brands on the planet. Where you take it from here is up to you. We will introduce you to the ASMC Business Growth Model which will help you to develop, organize and manage your growth strategy. This model will serve as the framework for the others sessions at the camp. We will answer the questions: Where do I start? What is my vision? How do I get from ‘survive’ to ‘thrive’? What is ‘Continuous Improvement’ and why should I care? About Andrew...

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John Jantsch – Building a Growth Strategy for Your Business

How to Involve Your Existing Customers in Building a Growth Strategy for Your Business Growth is the goal for most every business, but where does it come from? How do you determine the moves that make it happen naturally? In this hands-on session best selling author John Jantsch lays out the precise steps that any business can take to more accurately develop an organic strategy for growth based on the unmet needs, goals and wants of their current customer base.     Session topics include: Sketching ideal customer personas Determining customer growth priorities Exploring and filling unmet needs Mining new revenue streams Creating customer innovation cirlcles Developing strategic growth relationships Building a growth strategy dashboard About John...

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Scott Neal – The Automation Mindset

Putting Automation to Work for You Automation and Scripting can seem overwhelming if you aren’t already a programmer–but don’t let programmers have all the fun (and time savings) when you can get in on the party too! This 90 minute session (distilled from a 3-day course) introduces you to the mindset of automation, without having to have a Computer Science Degree (or any previous programming or scripting experience). After establishing a solid foundation, you will have the opportunity to work on some automations right on your laptop, and see that the basics of automation really aren’t that difficult. Be sure you already have Xcode loaded onto your laptop (although we will be doing some things that don’t require Xcode)–contact us if you need help getting Xcode...

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Scott Neal – The Command Line Mindset

Wielding the Power of the Command Line to                   Maximize Efficiency in Your Service Department Do you wish to wield the power of the Unix command line, but are intimidated by the cryptic syntax and seemingly-neverending list of commands? This 90 minute session (distilled from a 2-day course) is designed specifically to introduce you to The Command-Line Mindset, where you will see how the command line interface is organized (no, it’s not just a bunch of random chaos, there is a pattern), and learn to wield power that is available only through the command-line. After establishing a solid foundation, we’ll explore command line tools that specifically help with administration and management of your Mac, with a focus on troubleshooting. NOTE: Specific examples and tips to harness the power of using the command line in your service department will be...

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John Christophersen – Financial Benchmarks for Service Departments

Financial Benchmarks for Service Departments During this two-hour interactive session we will explore the financial performance of your service departments. This extends the Performance Measurement discussion from Austin by digging into the resulting financial contributions generated by high performing service operations. Metrics include: Service Gross Profit targets Revenue per service employee Gross Profit per service employee Service salaries as a percentage of service revenue How successful service departments drive higher numbers Driving high customer satisfaction This will be part presentation, part interaction. Please bring as much data regarding your service department as possible, including: Service Department Gross Margin Service Product GM (Break-Fix, Warranty, Onsite, contracted, etc.) Hourly rates Current Utilization Services currently offered (break-fix, consulting, onsite, installations, projects, etc.) Tools and Training provided Any other information that may be germane We will look at how effective service departments operate, and leave you with suggestions on how to improve the profitability of your departments and maintain higher customer...

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