Sessions

Andrew Penny – The ASMC Growth System

Posted by on Mar 15, 2013 in Growth Bootcamp, Service Bootcamp, Session Descriptions | 0 comments

How to Grow the Business You Want

As Apple Specialists, you are blessed with the right to use one of the most valuable and highly ranked brands on the planet. Where you take it from here is up to you.

We will introduce you to the ASMC Business Growth Model which will help you to develop, organize and manage your growth strategy. This model will serve as the framework for the others sessions at the camp. (more…)

John Jantsch – Building a Growth Strategy for Your Business

Posted by on Mar 15, 2013 in Growth Bootcamp, Service Bootcamp, Session Descriptions | 0 comments

How to Involve Your Existing Customers in Building a Growth Strategy for Your Business

Growth is the goal for most every business, but where does it come from? How do you determine the moves that make it happen naturally?

In this hands-on session best selling author John Jantsch lays out the precise steps that any business can take to more accurately develop an organic strategy for growth based on the unmet needs, goals and wants of their current customer base. (more…)

Graham Birkenhead – Getting Your Growth Plan in Gear

Posted by on Mar 15, 2013 in Growth Bootcamp, Session Descriptions | 0 comments

Getting Your Growth Plan In Gear

Any growth plan needs to be based in reality. We need to understand the market we are growing into and so this session will provide a high level view of the B2B and B2C markets – size, trends, opportunities, threats. We will provide links and tools to help you drill down to your own addressable markets. We will also review the aggregated ASMC member survey results. How do you rank relative to the rest of the group? What can we learn from our peers? What does this tell us about the path we need to take? (more…)

Greg Crabtree – Building the Financial Foundation for Growth

Posted by on Mar 15, 2013 in Growth Bootcamp, Session Descriptions | 0 comments

4 Keys to Building a Solid Business Foundation

Whether your plans are to grow or to just maintain profitability, Greg’s 4 Keys to Building a Solid Business Foundation will give you the road map you need to achieve your goals.  Whether it is managing multiple locations, managing retail and services, or when to outsource,  you will learn to see your business through a simpler lens, allowing you to focus on what truly makes you profit and shed the activities that are underperforming.

Greg’s concepts have helped entrepreneurs take their businesses from break-even or worse, to businesses that are now (more…)

Robin Crow – Evolve or Die

Posted by on Mar 15, 2013 in Growth Bootcamp, Session Descriptions | 0 comments


Seven Steps to Rethink the Way You Do Business
Businesses that adapt the fastest to change are the ones most likely to prosper. In this presentation Robin Crow will share with you seven critical steps that will revitalize your business.

Business growth cannot be sustained if it remains in its present form. We have already witnessed the disintegration of traditional business models from the excesses of the 90s and early 2000s. Achieving higher levels of efficiency, excellence, and profitability has never been more challenging. In “Evolve or Die,” (more…)

David Meerman Scott – Marketing Keynote

Posted by on Mar 15, 2013 in Session Descriptions | 0 comments

The New Rules of Marketing & PR

How to use social media, blogs, news releases, online video, and viral marketing to reach your buyers directly

For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted “prospects” with our egotistical “messages,” in the hopes of generating interest from buyers (who usually ignored us anyway).

The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume.

Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

About David Meerman Scott

David Meerman Scott – Marketing Workshop

Posted by on Mar 15, 2013 in Session Descriptions | 0 comments

Buyer Persona and Content Marketing

How to grow your business by reaching your market with the compelling web content they need

Your buyers are reading blogs, visiting forums and chat rooms, using search engines, and relying on the web’s viral word-of-mouse network to learn about your company and its products. How are you reaching them?

Most web marketing is egotistical and speaks endlessly about the company and the features of the product. In the online world, it is critical to think like the buyer and speak in their language. Buyers need to see their problems solved by your products and services.

In this interactive session, David Meerman Scott will do a deep dive into how to conduct buyer persona research so you can create a web site with content-rich pages targeted precisely to your market. As people interact with your organization online, you build trust and develop customers who are eager to do business with you.

About David Meerman Scott

Bob Phibbs – Selling Like a Pro

Posted by on Mar 15, 2013 in Retail Bootcamp, Session Descriptions | 0 comments

Selling Like a Pro
How to move your merchandise and increase your profits

Most sales training is hell-bent to focus on making people do something; making employees into robots, making them aggressive, making them “close.”  Maybe it worked in the 1950’s, but nowadays people can smell someone closing them like something you stepped in.

Reality is your retail sales are not lost at the register; they are lost due to untrained clerks who do not approach and help your customers. It’s not their fault, as many have never been taught what to do. (more…)

Bob Phibbs – Essential Metrics for Retail

Posted by on Mar 15, 2013 in Retail Bootcamp, Session Descriptions | 0 comments

Essential Metrics for Retail

Pricing, Profits and Financial Reports You Must Use

How do you come up with the price on your merchandise? How do you know which employees are pulling their weight – and which are adding to your own? How do you know if your team is leaving money on the table each time they interact with a customer?

During this one hour session we will discuss these questions and more. You will leave this session with a solid understanding of the 6 essential reports you must examine regularly in order to monitor exactly how your crew – and therefore your store – is really doing.

About Bob Phibbs

Diane Meier – Visual Merchandising

Posted by on Mar 15, 2013 in Retail Bootcamp, Session Descriptions | 0 comments

The Reluctant Retailer: Visual Merchandising

You may have entered this business wanting to be a service provider, but if you don’t learn to be a retailer, it is unlikely that you will be able to survive the changes ahead.

For the last thirty years I’ve been teaching clients retail skills – some basic and many not so basic – that create good retail experiences for their customers.  Where we break the rules is often the good idiosyncratic point of personality that I believe is at the center of great retail.   (more…)

Bob Phibbs – How to Train and Manage Your Sales Team

Posted by on Mar 15, 2013 in Retail Bootcamp, Session Descriptions | 0 comments

How to Train and Manage Your Sales Team
Raise your team from lowly clerks to the top of the selling mountain!

 

They’re the most important factor to your success and yet, many business owners put their employees on autopilot. If a sale was made, it was good but there was very little pressure.

But in these days when every penny counts, you need to close more sales. And that isn’t going to happen unless you know the secrets to managing your sales team.
(more…)

Bob Phibbs – Pulling it all Together

Posted by on Mar 15, 2013 in Retail Bootcamp, Session Descriptions | 0 comments

Pulling it all Together:
5 Parts to A Successful Sale

 

In this lively and interactive Workshop session, Bob Phibbs will lead us through a variety of exercises designed to explore how we can apply and implement the material presented at the Retail Boot Camp. We will work individually and in small groups, and begin the process of developing our own “Retail Action Plans” moving forward.

About Bob Phibbs

Scott Neal – The Automation Mindset

Posted by on Mar 15, 2013 in Service Bootcamp, Session Descriptions | 0 comments


Putting Automation to Work for You

Automation and Scripting can seem overwhelming if you aren’t already a programmer–but don’t let programmers have all the fun (and time savings) when you can get in on the party too!

This 90 minute session (distilled from a 3-day course) introduces you to the mindset of automation, without having to have a Computer Science Degree (or any previous programming or scripting experience). (more…)

Scott Neal – The Command Line Mindset

Posted by on Mar 15, 2013 in Service Bootcamp, Session Descriptions | 0 comments


Wielding the Power of the Command Line to                   Maximize Efficiency in Your Service Department

Do you wish to wield the power of the Unix command line, but are intimidated by the cryptic syntax and seemingly-neverending list of commands?

This 90 minute session (distilled from a 2-day course) is designed specifically to introduce you to The Command-Line Mindset, where you will see how the command line interface is organized (no, it’s not just a bunch of random chaos, there is a pattern) (more…)

John Christophersen – Financial Benchmarks for Service Departments

Posted by on Mar 15, 2013 in Service Bootcamp, Session Descriptions | 0 comments


Financial Benchmarks for Service Departments

During this two-hour interactive session we will explore the financial performance of your service departments. This extends the Performance Measurement discussion from Austin by digging into the resulting financial contributions generated by high performing service operations. Metrics include: (more…)

Benjamin Arnold – The Computing Ecosystem

Posted by on Mar 15, 2013 in Session Descriptions | 0 comments

A Study in Disruption

Using NPD’s point of sale and consumer tracking data, learn how the PC market is reacting to the growth of tablets and smartphones. Understand how these new form factors are shifting sales and consumer usage patterns and how, going forward, demand for computing products as a whole will evolve. (more…)