Brian Halligan – Inbound Marketing

Inbound Marketing

The traditional marketing playbook is broken. People can easily tune out annoying, interruptive advertising and it’s become harder for marketers to reach their audience. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Hubspot CEO Brian Halligan will discuss why inbound is the new playbook and how you can adopt it.