Joe Costantino – How to Master the Art of Differentiation

How to Master the Art of Differentiation to Earn More Sales 8:45 AM – Wednesday, May 13 Lost Pines 6-8 Unless a business owner can clearly differentiate and then communicate how their products and services are different, they risk being viewed as a commodity, no better or different than their competitors and PRICE becomes the primary filter by which they are judged. Attendees will learn: Why marketing and sales MUST be viewed differently today Why the clutter in the marketplace presents a golden opportunity to stand out How to Define your Preferred Prospect How to determine what your customers really want How to build a difference that is meaningful and memorable How to Develop your personal brand How to use stories to connect on a deeper level with your prospects How to communicate your difference in 8 seconds   Special Vendor Session: 8:45 AM – Wednesday, May 13 Lost Pines...

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Blake Eastman – Optimizing Your Booth Behavior

Optimizing Your Booth Behavior (For Vendors Only) 9:00 AM – Thursday, May 14 Lost Pines 6-8 What drives booth traffic? What factors impact the quality of an interaction? Learn how specific nonverbal strategies can be used to drive more traffic to your booth, keep people there longer, and develop quality leads and connections. Special Vendor Session: 9:00 AM – Thursday, May 14 Lost Pines 6-8

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