Joe Costantino – How to Master the Art of Differentiation

How to Master the Art of Differentiation to Earn More Sales

Unless a business owner can clearly differentiate and then communicate how their products and services are different, they risk being viewed as a commodity, no better or different than their competitors and PRICE becomes the primary filter by which they are judged.

Attendees will learn:

  • Why marketing and sales MUST be viewed differently today
  • Why the clutter in the marketplace presents a golden opportunity to stand out
  • How to Define your Preferred Prospect
  • How to determine what your customers really want
  • How to build a difference that is meaningful and memorable
  • How to Develop your personal brand
  • How to use stories to connect on a deeper level with your prospects
  • How to communicate your difference in 8 seconds