Sessions

Joe Costantino – How to Master the Art of Differentiation

Posted by on Apr 24, 2014 in sessions | 0 comments

Joe Costantino – How to Master the Art of Differentiation

How to Master the Art of Differentiation to Earn More Sales

Unless a business owner can clearly differentiate and then communicate how their products and services are different, they risk being viewed as a commodity, no better or different than their competitors and PRICE becomes the primary filter by which they are judged.

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Emily Chase Smith – Keynote

Posted by on Apr 24, 2014 in sessions | 0 comments

Emily Chase Smith – Keynote

The Secret Advantage:  Paying Attention to Your Money.

Unless you’re a bookkeeper, accountant or CPA, finances aren’t your core business – but they are a core component to your business and everything important requires care.

From her unique position as a former bankruptcy attorney for business owners, Emily has seen the inside financial workings of the businesses of smart, hardworking, knowledgeable people who left the “check oil” light shining red for too long. (more…)

Brian Halligan – Inbound Marketing

Posted by on Apr 24, 2014 in sessions | 0 comments

Brian Halligan – Inbound Marketing

Inbound Marketing

The traditional marketing playbook is broken. People can easily tune out annoying, interruptive advertising and it’s become harder for marketers to reach their audience. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. Hubspot CEO Brian Halligan will discuss why inbound is the new playbook and how you can adopt it.

Jazmin Hupp – Retail

Posted by on Apr 24, 2014 in sessions | 0 comments

Jazmin Hupp – Retail

How to Save the Local Retail Experience From Extinction

The state of retail in America has radically shifted as 69% of consumers purchased electronics online in 2013. In a world where even the smallest shop on Main Street is competing with online retailers with international resources, you will need the tools to fight back. You’ll learn the 7 shifts in tactics you need to make if you’re going to survive in the next 25 years.

Emily Chase Smith – Workshop

Posted by on Apr 24, 2014 in sessions | 0 comments

Emily Chase Smith – Workshop

1-2-3 Steps to Financial Savvy

Shark Tank has brought a new phrase into our collective business vernacular:  Know Thy Numbers.  In this workshop we’ll show you exactly what that means, how to apply it to your industry and how knowing your numbers will change the entire course of your business.   We’re going to baby step our way to financial savvy.

Dave Carroll

Posted by on Apr 24, 2014 in sessions | 0 comments

Dave Carroll

United Breaks Guitars

While the media was quick to position “United Breaks Guitars” as a story of confrontation Dave Carroll will share another perspective as the creator of the viral YouTube music video that has been called one of the most important in Google’s history.  In the process of learning how a $150 music video has reached well over 150 million people Dave will demonstrate how his story is really one of brand building and non-confrontation and why embracing our connectedness and becoming a more caring organization is a benefit to all.

Jazmin Hupp – B2B Marketing

Posted by on Apr 24, 2014 in sessions | 0 comments

Jazmin Hupp – B2B Marketing

Business-to-Business Marketing Doesn’t Have to Be As Boring As It Sounds

If you haven’t already started to address local businesses in your marketing, today is a good day to start. If you have, you’ll see examples of some of the most effective B2B marketing in the channel and tricks you can steal. Don’t let your marketing be filled with bad stock photography and generic copy. Come learn solutions that work for every budget.

Blake Eastman – Web Videos Dissected

Posted by on Apr 24, 2014 in sessions | 0 comments

Blake Eastman – Web Videos Dissected

Web Videos Dissected: How to Use Nonverbal Behaviors to Optimize Video Content

When it comes to content, video is the single most powerful delivery medium. We will discuss how nonverbal behaviors can be used to create engaging and informative videos that can be used to build a following and ultimately convert. This presentation will utilize audience submitted videos for live analysis and feedback

Allen Hancock – Managed Services

Posted by on Apr 24, 2014 in sessions | 0 comments

Adding Managed Services and recurring income to your existing infrastructure.

Managed Services are not four letter words. Listen to real-world examples showing how you can build recurring revenue, without disrupting what you have in place today.  Providing proactive support builds rapport with your clientele, better protects their data, and can be a steady flow of income to cushion your bottom line.

Jazmin Hupp – Branding

Posted by on Apr 24, 2014 in sessions | 0 comments

Jazmin Hupp – Branding

Branding with Personality

You get to make a choice today. Will you continue to look like everyone else (or worse–no one at all)? Or will you decide that the only way to survive the next 5 to 10 years is to build the brand your company deserves. This is the brand that will differentiate you from ordering online or visiting the next big box store. Jazmin will show you how building a unique personality and carrying it through every customer touch point (from your name tags to email blasts) will build a company ready to thrive for the next 25 years.

John Jantsch – Duct Tape Selling Overview

Posted by on Apr 24, 2014 in sessions | 0 comments

John Jantsch – Duct Tape Selling Overview

Duct Tape Selling Overview: Guiding the Customer Journey

How to build the systems, touchpoints and presence necessary to attract and retain incredibly loyal customers. The way people make purchasing decisions has changed along with the art of marketing. In this session, John Jantsch, author of Duct Tape Selling, reveals a new way to approach sales that parallels the buyer journey. You’ll discover how successful organizations are applying inbound and outbound techniques to create extreme customer loyalty, improve their marketing and increase their sales.

John Jantsch – Duct Tape Selling Workshop

Posted by on Apr 24, 2014 in sessions | 0 comments

John Jantsch – Duct Tape Selling Workshop

Duct Tape Selling Workshop: How to Build a Modern Sales Methodology

The most effective way to sell today is to build an Integrated Content and Social Media Marketing and Sales Plan that Works Day and Night. In this session you’ll learn how to build and implement a content plan that takes full advantage of social media and inbound marketing tools. This system will bring the most highly interested prospects directly to your sales personnel at exactly the right time in their buying cycle. This workshop will provide a deeper dive into the material introduced in the morning session and you will leave with specific steps to take back to your businesses.