DeepSpar: Software Recovery Overview, Part 2

Data Recovery for the IT Industry – Andrei Shirobokov (Service Track) A technical overview of the most common data recovery procedures currently being utilized by the IT industry. We will offer advice on improvements that can be made on the software level without investing into professional data recovery hardware. This topic has been broken into 2 parts, this 45 minute session is part 2 of 2.

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Understanding Online Privacy for Sales

Understanding Online Privacy for Sales & Owners – Joe Kissell (Essentials Track) You want to protect the privacy of your customer information, financial records, and other confidential business data, especially as it travels across the Internet. You also want to help your customers make smart choices about protecting their own privacy online. Privacy threats and the measures to deal with them vary according to one’s risk level, but learning general principles of online privacy can help you take and recommend appropriate steps. In this session, you’ll learn who might be trying to get at your confidential personal and business information, and why. We’ll cover what steps you and your customers should take to protect network connections, Web browsing, email, and other online activities without making life unnecessarily complicated—as well as what information should never be exposed to the Internet at all. We’ll also discuss using mobile devices safely (with an emphasis on privacy for your photos/videos, backups, and...

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DeepSpar: Hardware Imaging

Introduction to Data Recovery Equipment – Andrei Shirobokov (Service Track) In this session we will talk about the first steps that IT service providers can take to bring more recoveries in-house. We will talk about hardware disk imaging, PCB swaps, and a few simple repairs which can be performed without specialized training.

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Role Playing Tools for Staff Development

Role Playing Tools for Staff Development with Mike McFarland & Charles Webber, Sidestage Improv. (Essentials Track) In this workshop session you will learn some simple improv games and techniques that you can use to help you communicate important concepts to your staff in a way that resonates and has emotional impact. You will experience the effectiveness of role play as a tool first hand, and you will leave with some new tools to help you build a more effective team.

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The Apple Way – Marketing, Merchandising, and Branding

The elusive brand…we all understand the importance of a well articulated brand and merchandising, but few companies actually achieve this. Tish Rentillo, Sr. Marketing Manager from Apple Inc., discusses the important considerations for the crafting and execution of your brand, marketing, and merchandising.

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Explaining Technical Issues for Service

Explaining Technical Issues for Service – Joe Kissell (Service Track) You know way more about tech than most consumers. You want to help your customers solve problems, but also give them enough information to help themselves and become smarter, more effective users. That’s challenging when they lack the background, concepts, and terminology that are second-nature to you (and sometimes don’t even want to know anything). For nearly 20 years, Joe Kissell has been writing technical books for consumers, and during that time he’s developed some serious skills and tricks for explaining complex (and sometimes scary) topics to a tech-impaired audience. In this presentation, Joe shares his secrets of geek-to-English translation. He’ll tell you how he’d explain DHCP to his mom and what he says to people who can’t be bothered to back up their computers—just for example. And, more generally, he discusses how to bolster your explanation skills and earn your customers’ respect at the same...

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Quick Start: Business Agility

Quick Start Session to Business Agility Are you planning for the future of your business? Are you able to adapt to volatile market changes and successfully transform your business quickly and efficiently? This 60-minute Quick Start session gives you the tools you need to stay relevant in an ever-changing industry. Attendees gain a better understanding of IT market dynamics, while learning how to evaluate market developments and how those dynamics affect business strategy. This session also helps you identify trends in business performance that may signal the need for change while giving tips on how to handle those...

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Jim Finwick – Camelot Consulting

Executive, Performance Coach, Keynote Speaker Jim Finwick provides coaching and consulting for leaders at every stage of their journey. For the past three decades, his charismatic leadership coaching has helped corporate executives increase engagement, productivity, and performance in both their professional and personal lives. In Jim’s work as the Vice President of Information Technology for Compassion International, he worked with leaders in over 35 countries, mostly in the developing world. Versatile professional background that includes small business development, global executive non-profit leadership, performance coaching, leadership mentoring and technology leadership. A dynamic and motivating speaker, Jim is a talented, fun and passionate coach who helps others in the pursuit of reaching their maximum potential to become a Legendary...

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Explaining Technical Issues for Sales

Explaining Technical Issues for Sales & Owners – Joe Kissell (Essentials Track) Understanding how something works and being able to explain that to someone who doesn’t are two different things. Have you ever gotten stuck trying to get someone to grasp the distinctions between USB 2 and USB 3, or Thunderbolt and Mini DisplayPort, or 802.11n and 802.11ac? How do you get customers to care about the things that matter, and ignore the things that don’t? As the author of more than 50 books on technology, Joe Kissell has wrestled with questions like these many times. In this presentation, Joe shares what he’s learned about tech explanations—and especially the essential skill of idiot-proofing—from interacting with his readers over the years. He tells you how he interprets questions that don’t match his view of reality and how he boils down complex technical topics in ways that anyone can...

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Andrei Shirobokov – DeepSpar

Andrei Shirobokov is the Founder & CTO of DeepSpar Data Recovery Systems, located in Ottawa, Canada. With over 20 years experience in hardware & software engineering, Andrei had a wide variety of roles being responsible for developments in High Tech companies of Eastern/Western Europe and North America. After participating in a few R&D projects for the Data Recovery industry, Andrei founded DeepSpar Data Recovery Systems in 2004 and since then his professional career was dedicated to research and development of data recovery technologies, hard drive theory, and training and consulting services provided for the Data Recovery...

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Chris Bross, DriveSavers

As Chief Technology Officer, Chris Bross manages the R&D team for emerging storage technologies and guides the development of new tools, technology and techniques to overcome unique challenges and recover critical user data. Since joining t he company in 1995, Bross has engineered his way around physical trauma, mechanical damage and encryption issues to recover data on all types of failed storage devices. Prior to joining DriveSavers, Bross held technical engineering positions at Golden Triangle Software and Adobe Systems, Inc. Bross’ expertise is in recovering RAID, NAS and SAN storage systems with a specialization in UNIX, SLinux and...

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Michael Hall, DriveSavers

As Chief Information Security Officer (CISO) and Director of eDiscovery and Digital Forensics, Michael Hall directs and implements policies and procedures concerning the privacy and security of all data received at DriveSavers, including highly critical data from government agencies, major corporations and research laboratories. Hall was instrumental in helping NIST, FDIC, OTS and BITS identify the risks of improper screening of data recovery providers. In his previous role as Director of PC Engineering, Michael developed security protocols to handle critical and encrypted data for corporate and government accounts. He also developed and managed the ISO Class 5 certified Cleanroom, the largest and most technologically advanced in the data recovery industry. Hall has over 17 years experience in data recovery technology, focusing on high-end arrays, and has successfully recovered data from over 15,000 storage devices. Michael Hall has been trained and certified by the leading encryption vendors and is a certified eDiscovery and forensic investigator. Prior to joining DriveSavers in 1995, Hall was a Data System Engineer for the U.S. Navy. His responsibilities included computer hardware and software support for Intelligence Gathering...

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Joe Kissell

Joe Kissell is the author of numerous books about technology, including Mac Security Bible and, at last count, 50 titles in the Take Control series (such as Take Control of Your Online Privacy, Take Control of Your Passwords, and Take Control of the Cloud). On his new site, Joe On Tech, he writes about improving your relationship with technology. Joe is also a Senior Editor of TidBITS and a Senior Contributor to Macworld, was the winner of a 2009 Neal award for Best How-to Article, and has appeared on the MacTech 25 list (the 25 people voted most influential in the Macintosh community) since 2007. Before he began writing full-time in 2003, Joe spent nearly eight years managing software development. He holds a bachelor’s degree in Philosophy and a master’s degree in Linguistics. Joe lives in San Diego with his wife, their two sons, and their...

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How to Tell Your Company’s Story

How to Tell Your Company’s Story – Matthew Jent (Essentials Track) Beginning with an Interactive Story Structure Exercise, Matthew will analyze Stories vs. Facts. This exercise will get you thinking about: Facts relay a series of events. Facts are math. Stories help us understand what those facts actually mean. Being told something is important doesn’t make it important. But if your audience gets caught up in a story – they will internalize why it is important to them. Stories lead an audience to reach their own conclusions, not just agree with what they are given. Big concepts are hard to engage with. We all believe in integrity; we all want to do the job right; we all go the extra mile; etc. Stories help us make big concepts relevant and understandable. Specific moments engage us as an audience and they help us understand how, not just why. Next you will discuss How the Story is Useful, and what it looks like in Story Shapes. This will help you shape your customer testimonials, engagement with employees, employee training and recruitment and your brand...

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