ASMC Channel Summit – Sessions
making the very complex... awesomely simple
Leader Of The Future
In this information intensive keynote John Spence will share brand-new research and insights into how to attract and retain top talent, what quality people look for in a leader they would willingly follow, the kind of organizations they want to work with, and specifically what today’s employees want from their employers and leaders. This talk will be followed by a brief Q & A opportunity.
John Spence is recognized as one of the Top 100 Business Thought Leaders in America, one of the Top 100 Small Business Influencers in America, and one of the Top 500 Leadership Development Experts in the World. John is also one of the American Management Association’s Leaders to Watch along with Sergey Brin, Larry Page, and Jeff Bezos. He is an international keynote speaker and management consultant who has written five books on business and life success and has made a career out of “Making the Very Complex… Awesomely Simple”.
Brand Strategy from Concept to Retail
Learn how to engage brand strategy to embrace the changing face of branded retail. From a foundational organization platform through consumer engagement to retail experience, brand strategy creates a consistent arc that commits consumers to your brand.
Scott Petersen is the Owner and President of FICTION, a strategy and design firm based in Portland, OR serving global brands. Currently the firm employs 25 fulltime personnel split between creative, project management and operations. Their clients include adidas, Reebok, Apple, Simply Mac, ATB Financial, the San Jose Earthquakes, and others. Scott opened FICTION in 2006. Notable successes to date include the 2006 World Cup for adidas, the 2007-2012 NBA All-Star Game experiences, the launch of miCoach by adidas, adidas’s Run Yourself Better campaign, the launch of adidas Boost, ATB Financial’s brand realignment, Simply Mac’s brand and retail alignment, the San Jose Earthquakes new brand identity, and ongoing seasonal initiatives for multiple categories within Reebok. Mr. Petersen has worked in the industry for 16 years, always with large global brands like Intel, HP, Nike, adidas, Tektronix, Sprint, Taylor Made, Calloway, Cricket Wireless, E-Trade, and Comcast. Early in his career he was Creative Director for Sony’s Pamplin Entertainment Group. His work has won several Rosie Awards and a HOW Magazine award.
Owner Media Group
Strategies and Secrets for Business Growth in the Age of Distractions
If people can buy from anyone, why buy from you? In this age of distractions where rectangles of glass have seized our attention, how do we show people that we care about their success beyond the sale? In this new world, every business must become a media business, but how do we rise above the noise? And why does a technology from the 1990s hold some of the best hope for your future success? This is an actionable dive into strategies that will win.
Chris Brogan is an internationally sought-after keynote speaker, with over 1000 speeches delivered to everyone from company annual events like the Coldwell Banker GenBLUE conference and the HR Florida annual conference to the royalty of the United Arab Emirates. Each presentation is fresh and customized for the people in the room, with insights specific to your industry and the people you need Chris to reach. With a mix of candid humor and straight talk as well as actionable steps to back up any lofty idea he shares, Chris delivers a unique blend of inspiration as well as tangible performance-improving insight necessary for helping you own the game you most want to win. As the New York Times bestselling author of eight books and counting, you can rest assured that you will be entertained, enlightened, and empowered by his performance.
Tools We Use
- Tips and tricks to keep our workstations more useful
- Let’s get some aces up your sleeve as you deal with real-world problems on the computers you manage.
Preventing Credit Card Fraud
With new credit card standards and the look and feel of cash changing all the time it can be hard to keep up. Make sure you and your staff are up to date on this information to keep your business safe.
Customer Interaction Use Cases
When you interact with a customer, are you leveraging the experience to win that customer? Use cases are not just for software developers. In this session, we will explore your customer experience use cases. We will explore the tangible, intangible and experiential aspects of your customer interaction to help explore and build the best customer experience and win a customer.
Sessions & Panels
Training Service Personnel to Spot Sales Opportunities
If your customers are complaining about bad email service, backups, or running updates these are great opportunities to sell them good email, cloud backup and managed updates. You trust your car mechanic more than the car salesman. We will explore how your service technician can make the sale on recurring revenue through managed services.
3 changes you made that worked (or didn’t work)
As entrepreneurs we’re all trying new things all the time to grow our business, whether it be a new product line, a streamlined sales process, new hiring system, or something totally out of the box. Let’s share our successes… and our failures, to learn from each other and share our best practices.
Out of Warranty Repairs – what’s in our future?
Upgrade and repair options for Apple products is diminishing. Batteries are glued in. Memory and SSDs are soldered in. This panel will discuss replacing that revenue stream and repair options will we have for our customers in the future.
Marketing: Doing More with Less
- Email lists. Prune
- Send eMail at repair completion offering ‘clickable’ products
- ACD – send eMail and link to private store
- In store bag stuffers
- In Store Brochures
Automating your Social Media
- Using Hootsuite publisher
- Re-use old posts – Tiempy/Bufferapp
- Auto post to multiple profiles
Building, Querying and Marketing to your Customer List
Discuss best practices for cleaning up your email lists and targeting different customers with promotions that work. We’ll discuss helpful tools to use, how to segment your customer list, and what promotions have worked for other resellers.